Tuesday, October 18, 2011

Unconcious mind - Blink

Blink by Malcolm Cladwell --The Power of Thinking Without Thinking
Blink was written by Malcolm Cladwell-- one of my other favorite book where Malcolm Cladwell introduces us to the new philosophy -- The power of thinking without thinking.
This book explains the process of how we make decisions in life using our "unconscious mind " V.S. "Conscious mind". "Unconscious mind" where "Blink" explained that we should "trust our first instinct". Malcolm explained that we have a computer like system that run within us that we draw conclusion in every situation that we are in ,and these information process very fast, [like high speed internet'] that were based on our life experiences. where we don't need to think about it but we already have the solution -- the power of thinking "without thinking".
In another word where Jonathan Lasser stated in his article as-- "Rapid cognition is the sort of snap decision-making performed without thinking about how one is thinking, faster and often more correctly than the logical part of the band stated train can manage. Gladwell sets himself three tasks: to convince the reader that these snap judgments can be as good or better than reasoned conclusions. The argue is that the decisions that we are able to formula in the blink of an eye" an Unconcious mind" that most people would think would take a long time to draw careful conclusion can just as accurately a second or a blink of an eye. This rapid cognition of an opinion where Colman refer as--thin slicing, where someone uses their past experiences and expertise to form an opinion. A person can thin slice without even knowing that they are thin slicing. The book talks about how our adaptive unconscious is able to not only start to make these decisions for us without us being consciously aware but also our adaptive conscious is also able to send messages throughout our body that allows us to began to react without being consciously aware of why we’re reacting in a certain way. An example that can relate to this from my experience is Multiple choice exam. Every time I take an exam, when there are time left, i always reread the questions and changed my answers. the result is that the answers that I changed are always incorrect. my initial answers would be the right. Blinks expalins that when we read the questions, our unconscious mine already running inside us and work to draw a conclusions, if we come back again and questions our answers, then our unconscious mind would be confused.
"Malcolm Gladwell" also discuss of 'thin slicing' is arresting-- In a psychological experiment, normal people given fifteen minutes to examine a student's college dormitory can describe the subject's personality more accurately than his or her own friends. A cardiologist named Lee Goldman developed a decision tree that, using only four factors, evaluates the likelihood of heart attacks better than trained cardiologists in the Cook County Hospital emergency room in Chicago:

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